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2020 Small Business Health Insurance Trends

2020 Small Business Health Insurance Trends

2020 Small Business Health Insurance Trends

If simply having an employee health insurance policy isn’t enough to stay competitive, what can small businesses do to make their policy stand out? From educating employees to outsourcing policies, here are some of the top 2020 trends in health insurance that every small business should take advantage of.

Benefit Education

While the quality of an insurance plan is most important, the clarity and information given to employees about the plan plays a similarly significant part. According to the Employee Benefit Research Institute (EBRI), 37% of employees stated that their employer didn’t educate or advise them on their benefits plan. More small businesses need to focus on the way in which they present their benefits, whether it’s through team meetings or detailed onboarding packets.

Ancillary Benefits

Having control of their health is a huge priority for employees in 2020, which is why a lot of them are turning to employers that offer ancillary benefits, like hospital indemnity or cancer insurance. These optional coverage options allow each employee to personalize their insurance plan to fit their lifestyle and medical history. By catering to the individual preferences of each staff member, small business owners can better attract and retain top talent looking for a long-term employer.

Virtual Healthcare

Employees want healthcare options, but they also want healthcare freedom. That’s why a lot of small businesses are turning to healthcare plans with virtual care included. Virtual care allows employees to speak with a healthcare professional over the phone or an online portal to get quick answers to their health questions, go over medical concerns, and even fill prescriptions. Rather than taking time away from their daily job duties for temporary or easily treatable conditions, employees can conveniently and remotely manage their health with virtual care.

Outsourced Insurance

Beyond the fact that most small business owners don’t have time to take on healthcare management, they typically don’t have the knowledge to navigate healthcare’s ever-changing federal regulations. That’s why more and more of them are turning to outsourcing for their employee benefits. By relinquishing responsibility to a professional employer organization (PEO), small business owners gain access to top-of-the-line, legally compliant insurance benefits.

Your Benefits Administration Provider

At Professional Employer Resources (PER), we’re a PEO that offers benefits administration designed with your current operations and future goals in mind. From accident to cancer insurance, we offer ancillary benefits so each one of your workers can have a personalized health insurance package. Furthermore, we supply HMO, POS, as well as PPO health insurance plans, so you can find the exactly right fit for your workplace. To start implementing these 2020 health insurance trends throughout your small business, contact us at 888-599-4991.


Partnering with PER has allowed our rapidly growing business to focus on our core competencies. We are now able to confidently handle HR issues professionally and offer “large company” Employee Benefits to attract the best talent in our industry.

Sunit - President - Luxury Travel Agency - Orlando, Florida

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